Parsons Farm Market
Look for the classic red roof and Parsons sign on the north side of the highway — it has been a landmark in Keremeos since the family helped establish one of the Similkameen’s earliest fruit stands, in a region now known across Canada as the Fruit Stand Capital.
The Parsons family has been farming this valley since 1908, making this one of the oldest continuously operating family farms in the Similkameen. Today, fourth-generation farmer Quentin Parsons runs the operation, carrying forward a standard that has defined the farm for over a century: every crop grown under the Parsons name is raised exclusively with organic inputs and zero chemical sprays.
The stand reflects that depth. Fresh tree fruits and a remarkable selection of heirloom and specialty vegetables fill the bins through the season — more than 40 varieties of heirloom tomatoes are the farm’s signature, alongside multiple named heritage garlic varieties including Red Russian, Shvelisi, Susaville, and Lorz Italian. Squash and gourds run to dozens of varieties, joined by zucchini, cucumbers, peppers, fresh herbs, and field vegetables that shift through summer and into fall. What Parsons doesn’t grow themselves is sourced from trusted valley partners, with quality always the deciding factor.
Alongside the fresh produce, the stand carries an excellent range of house-made preserves and jams — the farm’s own fruit and vegetables carried through to the jar for visitors who want to take a piece of the Similkameen harvest home long after the season ends.
A serious produce destination in the heart of the Similkameen Valley Farm Trail, and one of Keremeos’ most rewarding stops for anyone who cares where their food comes from.
