Similkameen Valley logo

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Check out the full marketing section

Marketing information includes information on the brand and how to use it, how to access pad maps available through the visitor centres, how to participate in the annual travel experience guide and how to engage in our social media program so you can join the conversation and be promoted through the social media hub.


The brand book was developed to capture the essence of the Similkameen Valley and to guide marketing communications to share the Story of the Similkameen. Review this guide when considering how to align with the regional message: Rugged. Rustic. Real.

The Similkameen Valley is a true mosaic of culture and nature. Anchored by the Similkameen River, this eclectic mix of small communities and hamlets derive their origins from the land. The diversity of topography and ecology provides excellent opportunities for outdoor activities amongst a unique landscape of soaring mountain views, pristine crystalline lakes and broad valley vistas. Ideal for the adventurous traveler, the Valley appeals to those with a sense of self-discovery. Embracing the local community and the fruits of their labours is ultimately rewarding. The visitor experience aligns with the overarching Okanagan positioning of orchards and vineyards; guests can explore the destination wineries, select eateries and roadside organic farms that the region is known for.

Tag Line: Rugged, Rustic, Real

Brand Promise We remain true to our heritage, culture and environment.

Download Brand Guidebook PDF

SV Brand Guidebook