INTRODUCTION
The latest domestic visitor research to the Okanagan Similkameen Regional District (RDOS) uses the 2022 visitor data from mobile devices. New methodologies from key data supplier Environics Analytics provide the new baseline. The research was supplied by Destination BC as part of the Highway 3 Research Legacy project.
Insights from our analysis of the RDOS geo-fenced area summarize the top personas who have visited and identify them by target groups for niche campaigns and content creation.
Visitor and market research can be used to inform decision-making for local businesses, governments and organizations that support the tourism industry. Applying the research to target marketing, content creation, experience design, and destination development benefits the collective.
Your business can benefit from this research, review the following information. Start with VISITOR PROFILES then MARKET PROFILES.
Contact: Simone Carlysle-Smith 250-575-7247 support@similkameenvalley.com
